ABOUT us
Identity Entertainment Group
We build and operate premium live experience brands — acquiring exclusive IP rights, developing artist partnerships, and executing at scale across North America and beyond.
Based in Toronto, Identity holds exclusive licensing rights to internationally recognized festival properties and represents some of electronic music’s most sought-after artists across North America. We don’t simply book shows, we bring global brands into new markets and build the infrastructure that allows them to scale.
Our model is built on three pillars: proprietary IP, direct artist relationships, and deep operational expertise. Together, they allow us to move faster, protect our partners’ interests, and deliver experiences that traditional promoters cannot replicate.
We work with venues, brands, institutions, and entertainment groups seeking more than an event promoter — they want a strategic partner with real skin in the game.
CYRUS FATEMI
founder & ceo
Cyrus Fatemi is the Founder & CEO of Identity Entertainment Group, a Toronto-based live entertainment company specializing in exclusive festival IP, artist partnerships, and large-scale event production across North America.
Over the past 15 years, Cyrus has built Identity into one of Canada’s most active operators in the electronic music space — holding exclusive Canadian rights to internationally recognized festival properties, co-founding festival brands alongside marquee artists, and representing top-tier electronic music talent across North America.
His approach is structural: acquire the right IP, build direct artist relationships, and execute with the operational depth required to turn single-market events into scalable platforms. That model has led to joint ventures with major entertainment institutions and partnerships that extend far beyond traditional promoting.